THE CLIENT
It is a Sydney based car driving school covering and serving the entire Western Suburb Area. It has experienced instructors and complete infrastructure to cater to the demand of the customers and the business.
THE PROBLEM
As the site links were in javascript, its links were unable to be crawled by the web spider which is necessary for better ranking. Although search engine spiders have become powerful and advanced for crawling javascripts, it was not crawling the inner pages, so only the homepage was indexed in search engines.
Car Driving School - Before and After
Moreover, the site was not properly planned and organized. It looked haphazard and clumsy which was unable to invite the visitor to the site and entice them to stay for a while. The design of the site was simple and generic and the code wasn’t search engine-friendly. The site architecture was also a bit confusing.
THE SOLUTION
Added Static Links: We redesigned the car driving school’s site in HTML to make it more search engine optimization friendly and also provided static links. Link pays a vital role in web crawling, which results in better or lesser ranking. Web spiders, crawl static links faster than dynamic links to reduce the load of server. These static links are now easily indexed by the web spiders and hence the visitor can see the links of panel bar of the site also and can visit the particular link. We added one more image to provide the visitor and site a better understanding and magnificent look.
Changed Site Architecture: We organized the panel bar of the site by chunking the information into different categories defined in specific menus. We also changed a few set ups of the site to make it more catchy and user friendly. We used better fonts and classic warm colors and photos in which people look at visitors. The form, to be filled by the visitor, for providing relevant details has also been attached in the home page to narrow down all the information in one page. It all generated an instant emotional connection and displayed the feeling how the car driving school believes in direct contacting the people and how customers make all the difference to it.
THE RESULTS
The redesign displayed an instant and overwhelmed positive response and immediately improved the site’s ranking. Search engine ranking is better now and the customers can find the site much easier to use. It has started attracting bigger search engine traffic now.
WHAT THE CLIENT THINKS
“SEORank has made a great difference to my site. Its experts have a perfect understanding of providing the site a user friendly and seo friendly look and feel. It was the perfect choice for our site redesign.
Our new website has stated showing results and has increased the ranking apart from bringing the customers into our site. I must say hiring SEORank was a wise decision. I will also count on it with any marketing issues in future also.”`
- Kajal Patel