THE CLIENT

Cumberlandford is one of the dealers of Ford Cars which deals in all kinds of old and new Ford Car selling besides providing car servicing, accessories and repairing services. It also offers instant finance approval for Ford Cars. It is the pioneer in the field of Ford Cars in Australia.

Automobiles Website Redesign

THE PROBLEM

Although the company was having all the rapport and infrastructure to generate the revenue and business yet it was not getting the expected customers and it wanted to redesign the site in a manner to attract heavy and quality traffic. Its ranking was also sagging which was a serious area of concern for the company to pay attention.

THE SOLUTION

Firstly, our SEO Experts evaluated the drawbacks of the site. Accordingly we redesigned and strategize our next move to improvise the site in terms of SEO ranking as well as better look and decent layout.

Joomla: We used Joomal, to make it seo and user friendly. It changed the looks and layout of the site to provide it a better and attractive look. Joomla CMS is more seo and user friendly with number of added functionalities which has also proved to be a contributing factor in the improved ranking of the site.

Added Company’s Scheme And Quotes: Added few “quick quotes” and company “offers” in the landing page to accumulate all the relevant information in a single page to provide visitors with a better understanding and saving their time to search for specific information.

Added suburb areas list: This listing pushed the site a few paces closer to the SEO ranking after these areas being indexed by the web crawler. Addition of these areas provided the visitor with easy access to the site and the particular area they belong to.

Addition of Video and Newsletter Section: A video and a newsletter option were also made available to the site to enhance its looks and functionalities. This video demonstrated the latest model of the Fort Car and the newsletter became a marketing tool available on site which played an important role in dispersing the current development in the field of cars specifically Ford.

RESULTS

All this modifications and redesigning yielded expected results quickly. The site is now visible in the very first page of the SEO ranking. The visibility in the first page itself is evident enough to attract the prospective buyers and tentative visitors to visit the site and register more visits frequently. Its business also increased overwhelmly with the improving ranking. A few major changes in terms of information and a few SEO and user friendly script changes made the whole lot of difference.

WHAT THE CLIENT THINKS

“SEORank has really done a good job. Its expertise is visible in its work and the ranking of my site. My site is now visible in first page of search results. I am happy to select SEORank to redesign my site. The number of visitors has also increased after its redesigning. I will gladly recommend SEORank to my friends also if they ever need any such services.”

THE CLIENT

It is a Sydney based car driving school covering and serving the entire Western Suburb Area. It has experienced instructors and complete infrastructure to cater to the demand of the customers and the business.

THE PROBLEM

As the site links were in javascript, its links were unable to be crawled by the web spider which is necessary for better ranking. Although search engine spiders have become powerful and advanced for crawling javascripts, it was not crawling the inner pages, so only the homepage was indexed in search engines.

Car Driving School - Before and After

Moreover, the site was not properly planned and organized. It looked haphazard and clumsy which was unable to invite the visitor to the site and entice them to stay for a while. The design of the site was simple and generic and the code wasn’t search engine-friendly. The site architecture was also a bit confusing.

THE SOLUTION

Added Static Links: We redesigned the car driving school’s site in HTML to make it more search engine optimization friendly and also provided static links. Link pays a vital role in web crawling, which results in better or lesser ranking. Web spiders, crawl static links faster than dynamic links to reduce the load of server. These static links are now easily indexed by the web spiders and hence the visitor can see the links of panel bar of the site also and can visit the particular link. We added one more image to provide the visitor and site a better understanding and magnificent look.

Changed Site Architecture: We organized the panel bar of the site by chunking the information into different categories defined in specific menus. We also changed a few set ups of the site to make it more catchy and user friendly. We used better fonts and classic warm colors and photos in which people look at visitors. The form, to be filled by the visitor, for providing relevant details has also been attached in the home page to narrow down all the information in one page. It all generated an instant emotional connection and displayed the feeling how the car driving school believes in direct contacting the people and how customers make all the difference to it.

THE RESULTS

The redesign displayed an instant and overwhelmed positive response and immediately improved the site’s ranking. Search engine ranking is better now and the customers can find the site much easier to use. It has started attracting bigger search engine traffic now.

WHAT THE CLIENT THINKS

“SEORank has made a great difference to my site. Its experts have a perfect understanding of providing the site a user friendly and seo friendly look and feel. It was the perfect choice for our site redesign.

Our new website has stated showing results and has increased the ranking apart from bringing the customers into our site. I must say hiring SEORank was a wise decision. I will also count on it with any marketing issues in future also.”`

- Kajal Patel

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